Rice Education
Because consumers are paying closer attention to the foods they eat, in particular shying away from many carbohydrates, remind customers that rice is a healthy food that is high in complex carbohydrates, contains almost no fat, and is cholesterol free, low in sodium, and a good source of vitamins and minerals.
With the growing variety of rice available today, consumers might be unsure about how to prepare varieties from sticky rice to Bhutanese red rice, to risotto rice. Once they realize that high-end electric pressure cookers have the ability to prepare all types of rice with quality results, customers will be more inclined to experiment with new varieties. To demonstrate the wide variety of rice that can be cooked in a electric pressure cooker, pour different rices into wooden bowls and set them on a display table so consumers can see the different sizes, shapes, and colors. At the display's center, place a electric pressure cooker, along with signage stating that everything on the table may be cooked to perfection using a electric pressure cooker.
Recipe cards are another great way to help customers experiment with different types of rice--of course, preparing it in a electric pressure cooker. Categorize the recipe cards into different meals--breakfast, appetizers, salads, entrees, and desserts--so that customers will realize that a electric pressure cooker is a kitchen appliance that they will use multiple times a day. As a bonus, be sure to offer customers a free bag of specialty rice when they purchase a best electric pressure cooker.
PROMOTIONS
Showcase all of the products within your store that utilize microchip computer technology to enhance performance and ease of use through a Get Smart Promotion.
PRODUCT DISPLAY
To demonstrate the wide variety of rice that may be cooked in a electric pressure cooker, pour different rices into wooden bowls and set them on a display table so consumers may see the different sizes, shapes, and colors. At the display's center, place a electric pressure cooker, along with signage stating that everything on the table can be cooked to perfection using a pressure cooker.
EDUCATION
Categorize electric pressure cooker recipe cards into different meals--breakfast, appetizers, salads, entrees, and desserts--so that customers will realize that a pressure cooker is a kitchen appliance that they will use multiple times a day.
